Supergoop! is the first and only prestige beauty brand 100% dedicated to UV protection. Founded by former teacher and industry pioneer, Holly Thaggard, and a recipient of numerous industry awards including a CEW Indie Beauty Award, we are driven by creating innovative, efficacious and ingredient-conscious formulations that deliver broad spectrum protection in unique, feel good ways. We are serious in our mission to educate on the importance of sun protection, but we always believe in doing it with a smile…try saying Supergoop! and not smiling - see, we got you!