Your eyes will be the first thing people see and we want to help your eyes look fabulous! For us women with more melanin in our skin, we're constantly looking for the best eye cream for dark circles or the best anti aging eye cream. We'll give it to you straight, eye creams help retain moisture in the delicate skin around your eyes, but your genetics or ethnicity may present some challenges. Whether you're a woman from India, Korea, Mexico or North America, sleep, water and eye cream will improve the look surrounding your eyes. Eye cream for men are important too, especially since makeup isn't always a viable option. To brighten the area around your eye, concealers and highlighters will do the trick.