Discover IDUN Minerals, a Swedish beauty brand committed to clean and effective products, perfectly aligned with Nature:21 Blvd's dedication to offering diverse women the finest clean beauty options. Embrace inclusivity with a wide range of shades infused with highly purified minerals. As a conscious beauty brand, IDUN Minerals focuses on local production, transparency, vegan formulations, and reducing their environmental impact. With prestigious awards and the Nordic Swan Ecolabel, IDUN Minerals is synonymous with high-quality clean beauty. Experience the wonders of their skincare line, from the gentle Mineral Cleansing Face & Eye Lotion to the radiant Mineral Smoothing Face Scrub. Achieve sun protection and light coverage with the Moisturizing Mineral Skin Tint SPF 30. Join the IDUN Minerals journey and embrace the power of clean beauty that celebrates diversity and nurtures your skin and the planet.