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About Us

A woman's natural beauty should be celebrated. While we would like to think that beauty standards have changed to represent the unique characteristics of women worldwide, we inherently understand we're a long way off.  All we have to do is walk into any mainstream makeup counter and you'll realize instantly that you're not the "target" audience.


Nature:21 wants you to feel comfortable when you enter our online store. Our hope is that you not only recognize women that you can relate to, but you feel included and special. Because we know Asian, Latina and mixed skin best, that's our speciality.  Sourcing the globe from Korean Beauty to Europe, you'll find the best makeup and skincare that work for olive, tan or yellow-toned or under-toned skin.  We're focused on bringing you clean makeup and skincare products with work-horse natural ingredients. 


So, what's the "21" mean?  21 represents freedom and independence; a time when we start coming into our own.  We're healthy, energetic and hopeful about our future. The Nature:21 woman is authentic, kind, smart, beautiful and original (mixed with a little sass and maybe a touch of stubborn).  


Lynda and Soledad met in college and remain life-long friends. Both have been successful in their careers, but wanted to focus on helping women celebrate their uniqueness, no matter where they come from...and that's how Nature:21 Blvd was born.  


Inclusive beauty products catering to your natural-born skin tone


- Lynda Lee & Soledad Cordova -