At Nature:21 Blvd, we believe a woman's natural beauty should be celebrated- boldly, unapologetically, and with joy.
While we'd love to think that global beauty standards have evolved to reflect the unique features of women everywhere, the truth is, many of us still walk into a makeup store and immediately feel like we weren't the ones they had in mind. That's why Nature:21 Blvd exists- to change the narrative.
We specialise in beauty for Asian, Latina, and mixed-race women because we deeply understand olive, tan, and yellow-toned skin in all its radiant variations. From clean, effective formulas to hardworking natural ingredients, every product we offer is thoughtfully curated to enhance your natural glow- not to cover it up.
So, what's the meaning behind "21"?. To us "21" symbolises freedom, confidence, and the beginning of self-discovery. It's that empowering stage of life when we start embracing who we truly are- healthy, hopeful, and ready to take on the world. The Nature:21 woman is authentic, intelligent, radiant, and original - with a little sass and just enough stubbornness to chase her dreams. And that's the feeling we want you to experience every time you visit our store.
Nature:21 Blvd was founded by Lynda and Soledad, two college friends who remained close through every twist and turn life brought their way. After building successful careers, they felt inspired to create something meaningful- a brand where women from all backgrounds feel seen, celebrated, and beautifully represented.
We're not just another beauty brand. We bring to you inclusive beauty products catering to your natural-born skin tone