New Skincare from IDUN Minerals

When it comes to quintessential clean makeup and skincare, few brands truly embody the essence of what it means. That's why when we discovered IDUN Minerals, a Swedish beauty brand committed to providing clean and effective products, we knew it was a perfect fit for Nature:21 Blvd. We're dedicated to offering our community of women with diverse skin tones and cultural heritage the finest clean beauty options. We are proud to partner with brands like IDUN Minerals, run by women who prioritize diversity and the creation of clean beauty products. 

Embracing inclusiveness, IDUN Minerals offers a wide range of shades infused with highly purified minerals. As a conscious beauty brand, they focus on local production, transparency, vegan formulations, and minimizing their environmental impact. Their dedication to quality has earned them prestigious awards, including recognition from the Swedish Beauty Awards and the Scandinavian Global Makeup Awards. In addition, they received recommendations from Asthma Allergy Nordic and proudly carry the Nordic Swan Ecolabel—a testament to their commitment to being a widely recognized, high-quality clean beauty brand. With IDUN Minerals, you can embrace pure and clean beauty with confidence. 

We have been proudly featuring IDUN Minerals in our collection for several years now, and we are continually impressed by the quality and extensive range of colors that cater to all skin types and tones. And this is really important to us, they're also really kind people who care about quality. We are especially thrilled about their expanding lineup of skincare products, which are gentle, free from harmful ingredients, and have a reduced carbon footprint thanks to their innovative packaging. Most importantly, these products deliver exceptional results!

Clean Mineral Skincare

It all begins with skincare. Start your skincare journey with products that are not only effective, but also well-priced, ranging from $13 to $28.

Achieve a clean canvas by using the Mineral Cleansing Face & Eye Lotion—a gentle yet effective cleanser enriched with niacinamide, Nordic natural oats, canola oils, and malic acid. Follow this with the Mineral Intense Moisture Serum and Mineral Moisturizing Eye Serum to lock in hydration. Depending on your skin type, layer a moisturizer on top of the serum, whether you have dry, combination or oily skin.  

Exfoliation is key to maintaining healthy skin, and we adore the gentleness of the Mineral Smoothing Face Scrub. Incorporate this scrub into your routine once or twice a week to remove dead skin cells and reveal a fresh, radiant complexion. 

Sun Protection

Remember, protecting your skin from regular sun exposure is paramount! IDUN Mineral's Moisturizing Mineral Skin Tint with SPF 30, available in two shades, provides both sun protection and light coverage—a perfect combination for the summer season or if you like a more natural look.  

Friendly Packaging

Apart from their beauty, IDUN Minerals takes packaging seriously, striving to minimize their environmental impact. Caroline Thunstedt, the CEO, explains their commitment to sustainability by reducing transportation emissions and using separable and recyclable materials. They have made significant changes to their packaging design, opting for paper packaging for blush and bronzers to ensure recyclability and eliminating mirrors. By 2030, IDUN Minerals aims to establish a circular business model, highlighting their dedication to sustainability.

If you haven't experienced the wonders of IDUN Minerals yet, what are you waiting for? Discover the power of clean beauty that celebrates diversity and nourishes your skin. Try IDUN Minerals today and embrace a new level of beauty that is kind to both you and the planet.