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GET 15% OFF-All Orders- enter code EARTHDAY @ checkout -offer valid 4/20 - 4/24 - Free shipping $35+
GET 15% OFF-All Orders- enter code EARTHDAY @ checkout -offer valid 4/20 - 4/24 - Free shipping $35+
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Makeup | Clean Makeup | For all Skin Types -

The demand for clean makeup is on the rise as people become more conscious of the ingredients in their makeup products. We offer natural and "clean" beauty products that are free from harmful substances like parabens, phthalates, and synthetic components. These products are particularly suitable for individuals with sensitive skin.

Regardless of your skin type and age, understanding your skin tone and undertone can save you both frustration and money when purchasing makeup, especially foundations. The right foundation should effectively conceal skin concerns such as hyperpigmentation, uneven texture, or fine lines, while providing a smooth and natural appearance. Achieving the perfect look involves enhancing key areas like the eyes, cheeks, and lips with colorful eyeshadow palettes, high coverage concealers, and moisturizing lipsticks.

Before rushing to buy any product, it's important to understand a couple of definitions. Your skin's undertone—cool, warm, or neutral—is the underlying color beneath your skin tone, which is unrelated to the actual color or complexion of your skin, whether it is fair, olive, or dark. Individuals of all skin tones can have any of these undertones. Here are some helpful definitions:

  • Cool: Skin appears pink, rosy, or with a hint of blue.
  • Warm: Skin appears yellowish, pale, golden, or peachy.
  • Neutral: No obvious cast of yellow, pink, or sallow skin.

If your skin appears gray or ashen, you may have olive skin , which is a combination of warm and neutral undertones. If your foundation makes your skin look ashen, it likely has too much pink, so consider shades with neutral, golden, or yellow pigments. Finding your foundation color and getting a second one slightly lighter or darker to blend can be helpful, as different areas of your face may have varying shades.

Choosing the right makeup for your skin tone will help you achieve a beautiful natural makeup.

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